-Azul- stuns the fashion world!

-Azul- stuns the fashion world with a creation by Mami Jewell entitled -AZUL- Ohana. This masterpiece is available in a multitude of colors. A stunner of a gown, it is mesh with skirt attachments.

 Read More Here

Water Fantasy in -AZUL- Anais

Water can be a fantasy especially in a gown like Anais by -AZUL-  A collection by Mami Jewell. Stunning is the only way to describe the exquisite work. Read more about how YOU can wear this and more by -AZUL- Read More

It's all about elegance

• She’s personable… her down to earth personality is refreshingly authentic.  
• She’s not a quitter… She is doing in SL what she can’t in RL.
• Her designs are stunning… and range from “girl next door” glam to sizzling siren, the choice is all yours.  

Who am I talking about?  This week Sweethearts Jazz Club shines our spotlight on Japanese, SL fashion designer of note, Mami Jewell.  She is the owner and designer for one of the leading fashion houses of Second Life, AZUL.

Those of you who frequent Sweethearts Jazz Club regularly will know that we feature a designer from our shopping plaza every week and last week it was the turn of AZUL, and I undertook to have a chat with the lovely lady herself.

Mami lives in Tokyo. She graduated from the Art University where she studied Graphic Design. She has never worked as a Designer in Real Life.  Here first job was an Architect Designer and the last one was for a trading company.  She was introduced to Second Life by a friend and she decided that it offered her an excellent platform to try her hand at creating.  It was something which she couldn't do in Real Life even though she loved it. She said “Now I am happy that I managed to be a creator in here, in Second Life.”